Google Adwords is basically an advertising service provided by Google to help marketers reach their customers instantly. You can build different types of ads according to your needs and requirements. According to your preference, you can select Ad categories like search ads, Display ads, Shopping ads, Video ads and universal app campaign. A well-optimized campaign works faster for business as one can focus on multiple keywords at a time, you can also turn on or off campaign whenever you want to. Google AdWords is also very effective as ads appear on the top of the page gets immediate visibility. It’s an online advertising platform build to help new businesses to display brief advertisements, video content, product listings within the Google ad network.