Responsive Web Design - The Future

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Responsive Web Design - The Future

Gone are the days where laptops and personal computers were used for browsing the internet. It is a 4G generation, the desirability is to have quick smooth browsing over our smartphones. Yet you think your old website will work well? Well, then you got to understand it is time for a revolution in web designing that is responsive web designing.

Responsive Web Design - The Future

Now, the question arises what actually is responsive web designing?

As the name suggests response to the changing requirements that are screen sizes of the various devices on which the website is being used, earlier the companies used have 2 websites one for the personal computers and one for the mobile usage well ,now it is just one web designing adapting to the various configurations, it is just like the liquid which takes the shape of the container it is put into,and behaving as if it is own container. The vision behind responsive web is letting the elements of the web page adapt to the different configurations of display yet behaving alike on every platform.

Now the question arises why the responsive web is important?

  1. Only one web design will work for all the devices so it makes easier to reach more and more customers. Since the majority of the web usage is through mobile phones.
  2. Analysis, keeping the track and reporting can be looked upon in one place.
  3. Since one design is ruling over all the devices it is going to save time and money, as they say, time is money.So, it is like easy go and easy come, for maintaining the website also helps in improving the experience which can lead to increased sales and conversion.

Now, the question arises on how to make the web responsive?

It includes 3 components which are required to make the web responsive:

  1. Fluid grid- Now, we all know what a grid is, it is basically the intersection of horizontal and vertical lines initially. They were of fixed width and did not support the concept of fluidity. But now due to the responsive web, the grid supports fluidity just as the fluids, it takes the orientation as required by the specific device with proper spacing and proportion.
  2. Flexible text and images: Now, it totally depends on the user which device he is using so displaying the text and images varies, the only matter of concern is that text should be readable, with a fluid container text can be enlarged for smaller devices, images do give a tough time to load on smaller devices so they could be scaled or cropped depending on what is more important for the mobile display.
  3. Media Queries: Basically, these queries help to have multiple layouts, which uses the same HTML coded web page but different CSS to be applied accordingly.

The future lies in responsive web only, here I am going enlist some points.

  1. Expansion of mobile usage - If the web design does not work well at the mobile phones or tablets your website is losing a great deal since 60% of the traffic is from mobile devices, and every moment the traffic through mobile increases if they are not comfortable using your website they will switch to another one.
  2. Online shopping is so comfortable, who would like to go out during humid summers, when the shop is just a click away, and round about 70% of shopping is done through mobile phones if the services are not up to the mark you are missing your triumph card.
  3. Responsive sites provide a better search engine optimization ranking.A s the concept of mobile-first indexing was given out by Google in 2015, so responsive website is having a higher priority as they are Mobile friendly and has a better user interface.
  4. The best part of the responsive web is single URL will run on multiple devices which makes it easier to manage and track things, plus it is easier to make changes on one site rather than changing it on different platforms, plus it also enhances the user experience.
  5. The best part of the responsive web is single URL will run on multiple devices which makes it easier to manage and track things, plus it is easier to make changes on one site rather than changing it on different platforms, plus it also enhances the user experience.
  6. Faster web development, rather than making a separate mobile version which takes a longer time as compared to developing responsive websites, also the load time is faster in case of responsive pages and there is no duplicity of content penalty.
  7. Responsive design also guarantees lower bounce rates and higher conversion rates that is that the visitor will not bounce off after looking at the single page they will stay and interact with the website.

Now, focusing on the need of the hour that is a mobile-friendly website, how can one have a mobile-friendly website?

  1. Text should be of a readable size, there should not be horizontal scrolling.
  2. There should be proper spacing between the content also the content should fit into the layout width.
  3. The load time should be as quick as possible.

Conclusion

As,Mahatma Gandhi said Be the change you want to see in the world, and the need of the hour is responsive web design you always have to update yourself to compete against the best and tool of upgrading your web is to make it responsive, it is just like the human ability to adjust according to the environment they are put in, a technique called dynamic serving can be put to work for responsive web, wherein the same URL is used but different codes are used yet the pages recognise on which device they are being accessed on. As the statics suggest 96% traffic on Google is from mobile searches only, and you know responsive web design can lead to a Mobile friendly website and in turn more visitors and more sales so without any further ado switch to responsive web design.

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